Why they came to us

Upon the launch of their new website which was built and designed by JP74, CPI then approached us to increase visibility of the new site in the search engines organic listings.

How we went about it

The campaign was focused on delivering results from the natural search listings, therefore the site was optimised in accordance with search engine standards in mind, and offsite issues were then worked on monthly to ensure positive results were achieved and maintained.

What we delivered

JP74 embarked on the online marketing campaign in June 2008, and in the last year of the campaign, we have substantially increased the amount of traffic from search engines organic listings.

The campaign resulted in an increase of 57.69% in traffic received from the natural search listings.

How they feel

“It’s very reassuring to have JP74 help draw up and then implement CPI Card Group’s online marketing strategy. The team are always on hand to give helpful feedback in a way that makes sense and the results speak for themselves—their expertise is second to none.”

Vikki Beazley, Marketing Manager, CPI Card Group