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Arjowiggins Creative Papers

arjowigginscreativepapers.com

An online platform for one of the world leaders in the manufacture of fine papers

Background
Arjowiggins is one of the world leaders in the manufacturing and distribution of fine papers, with a worldwide distribution network and a name synonymous with quality in the world of design and print.

Brief
Paper, by its very nature, is a sensory, tactile product. Meeting with Virginie, our client contact in Paris, we quickly understood that Arjowiggins wanted to translate their individual sample range brochures into an online experience. Their beautiful paper had to be promoted in the best possible way - highlighting the individual colours and finish of each of the products, whilst also providing size and weight specifications.

Having relaunched the branding and positioning for their creative papers range, Arjowiggins wanted to create an industry-leading online platform which would accommodate the experience of collating, curating and ordering bespoke papers whilst complementing and further enhancing their offline collateral.

Solution
Our aim was to create the most satisfying, simple and cohesive digital experience for users. But before we commenced with the project, we wanted to fully understand Arjowiggins - their business, the marketplace in which they operate, the key stakeholders in the project and, perhaps most importantly, the target audience that would be interacting with the new site.

Working in partnership with North, we underwent an extensive scoping exercise. From a research perspective, speaking with graphic designers and print specifiers; through to press operators and designer’s clients helped us to understand the user needs of the paper industry.

Our research findings guided us in creating a fully responsive, frictionless workflow centred around an intelligent search system - and with a thorough user experience exercise we created a simple, intuitive and fluid journey. We collaborated with renowned design agency North to apply a language which has aligned the site to the existing branding systems. The product database was fully integrated into the website via an API allowing the Arjowiggins team improved management and efficiency in their product organisation.

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