Many companies claim to have a global presence - and by serving more than 4 million business travellers at 10,000 companies in 60 countries, Egencia are more than qualified to make that claim with authority. As the Global business travel arm of Expedia they are one of the Top 5 travel management companies in the world.
As an ever-expanding corporation, Egencia required a fully functioning, globally accessible CMS that would allow each country to have their own localised web presence – but with the objective that each site would adhere to stringent corporate identity guidelines for global brand conformity.
With a headquarters in Seattle, and project stakeholders in every corner of the globe, we had a number of interested parties - and it was important that we considered all input to ensure local knowledge and local language requirements were taken into account. Add to this the fact that the CMS would need to be future-proofed - with a lifespan of at least three years - and viewable on all suitable devices, it was clear that the project would draw upon all our experience and resources.
We worked equally closely with the Egencia IT Team as we did with their Marketing operation - planning, scoping, understanding the requirements of the target audience as well as that of our client - and ensuring we were equipped with the detailed knowledge we required to make the project a success.
Working within, and adhering to, tightly enforced IT guidelines we introduced a new multi-lingual, multi-site CMS system and platform. The system has been flexible enough to accommodate additional features and functions with little or no disruption to the individual sites - allowing fluid continuity of key marketing messages and campaigns.